Fendi: Ad Campaign Spring/Summer 2011

Anja Rubik and Baptiste Giabiconi by Karl Lagerfeld

FULL CAMPAIGN

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Elena Ivanova in Wonderland September/October 2010

Fendi

Wonderland September/October 2010 
Photographer: Cuneyt Akeroglu
Fashion Editor: Grace Cobb
Model: Elena Ivanova

Source: artwingny.wordpress.com

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Fashion Designers contribute to London Design Week

When NOWNESS asked five fashion designers to send a message to the world via eight laser-brandishing robots to mark this year’s London Design Festival (which runs concurrent with London Fashion Week), some of them decided to toy with it. Scott Sternberg of Band of Outsiders simply documented his love of baked treats; Thakoon broadcast an ominous warning to mankind, while Kim Jones of Dunhill was less cryptic when presented with the proverbial soapbox––he sent out a stark memo on the decline of endangered wildlife, including figures to back it up. Rick Owens soothed with a more reassuring approach, and Bella Freud added a typically cheeky wink to the project with a quote from a US founding father. The project, entitled OUTRACE, which borrows robots from Audi’s production line, was conceived by Clemens Weisshaar and Reed Kram of international design company Kram/Weisshaar. Fitted with LED lights instead of tools, the robots sit on a rotating platform and each write a letter in turn while being filmed by long-exposure cameras. The communiqués will be projected onto screens in Trafalgar Square from September 16 to 23, along with missives from the public who can interact via the website outrace.org.

"A little rebellion now and then is a good thing." ––Bella Freud (via President Thomas Jefferson)

"Everything's gonna be OK." ––Rick Owens

“If you don’t like cookies, you might not have a soul.” ––Scott Sternberg, Band of Outsiders

“They live among us and manipulate us through subliminal advertising.” ––Thakoon

"Javan rhinos, 60 left." ––Kim Jones

Homewear Gets a Makeover As the Fashion House Fendi Joins Forces With Fumi Gallery, The crux of the brand is its experimental drive, explains Silvia Fendi: “Even now that we are a big company, we have total freedom in the design studio. It’s still a dreamland where you can really explore your way.” In Every Dream Home is at Fumi Gallery in London until October 31 

 Watch the video of the OUTRACE installation: http://www.nowness.com/day/2010/9/18 

 Check out the Fendi and Fumi project for London Design Festival: http://www.nowness.com/day/2010/9/18/990

Fendi F/W 10.11 : Anja Rubik and Baptiste Giabiconi by Karl Lagerfeld

Extending his range as a photographer and budding filmmaker, Karl Lagerfeld created a new campaign for Fendi that resembles stills from a movie — and a dramatic one at that.

The ads, slated to break in August magazines, depict an “Italian couple in downtown New York,” according to Lagerfeld, who cast Polish beauty Anja Rubik and French model Baptiste Giabiconi as his protagonists.

 The mood is tense and enigmatic as the couple lounges around a retro apartment — actually, a set built by Stefan Beckman and suggestive of a hideout. Fendi said the campaign also would launch on its Web site and Facebook page.

Source - WWD & Fendi

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